Une nouvelle session des Assises des Médias Sociaux sur le ROI

Organisées par Damien Douani et Marc Kawam, ces Assises des Médias Sociaux sont aujourd’hui, un rendez-vous incontournable pour tous les professionnels du secteur et Locita sera bien évidemment représenté.

De nombreux témoignages, débats, keynotes, panels rythmeront cette après-midi du 5 décembre entièrement dédiée au Retour sur Investissement des médias sociaux. Des grandes marques seront représentées : Orange, IBM, Facebook, Ogilvy PR, Synthesio, Tigerlily, La Netscouade, Scanblog, Se Loger.

Vous souhaitez y assister ? Grâce à Locita, vous allez pouvoir gagner votre place ! Plus d’informations en fin d’article.

Présentation de cette nouvelle session :

Les Médias Sociaux ! Nouvelle révolution qui porte les foules au cœur des marques et des entreprises. Il est particulièrement difficile de résister à la déferlante, quand 800 millions de personnes font partie d’un seul et même réseau comme Facebook. Sans compter Twitter, LinkedIn, les réseaux sociaux spécialisés…

Trop beau pour être vrai ? Surtout que le retour sur investissement (ROI in English) de ces nouveaux médias reste encore nébuleux, si ROI – au sens classique du terme – il y a. Galère ou nouvel eldorado ? Faut-il y aller ou pas ? Qu’est ce que ma marque, mes produits, mes services, ont à gagner ou à perdre sur ces réseaux ? Une question, presque une provocation, se pose alors : faut-il investir (dans) les médias sociaux ? Quel regard portent sur ces nouvelles opportunités  les responsables marketing de petites, moyennes et grandes entreprises ?

Ils interviendront le 5 décembre aux Assises des Médias Sociaux :

  • Odile Roujol (@Odile_Roujol), Directrice de la communication Orange France
  • Delphine Remy-Boutang (@delphinerb), Worldwide Social Media Marketing Director, IBM
  • Genaro Bardy (@naro), Directeur du développement Salon du Chocolat
  • Cyrille Chaudoit (@cchaudoit), directeur de Scanblog
  • Minter Dial (@mdial), The Myndset
  • Noam Kostucki (@noamkos), Managing Director, Seeducation
  • Romain Liberge (@romainliberge), Directeur Associé, La Netscouade
  • Eric Maillard (@PRland), Directeur Général Ogilvy PR
  • Loic Moisand (@loicmo), co-fondateur et CEO de Synthesio
  • Benoît Sillard (@BSillard), PDG CCMBenchmark Group (Le Journal du Net, CommentCamarche, l’Internaute), auteur de Maîtres ou esclaves du numérique ?
  • Guillaume Simon (@guillaumesimon), Co-Founder & VP Product Manager at Tigerlily
  • Roland Tripard, DG de seloger.com
  • Damien Vincent, Directeur commercial France, Facebook
  • Emmanuel Vivier, (@emmanuelvivier) Expert marketing social et viral

Revivez l’intervention de Damien Douani extraite du précédent épisode


Toutes les vidéos sont disponibles sur le compte Vimeo de Marc Kawam.

Comment assister à cet événement ?

L’entrée est payante mais Locita fait gagner 5 places !

Pour gagner votre place, vous retweetez simplement cet article en ajoutant le Hashtag : #locitanapoleon. Les gagnants seront tirés au sort et contactés via Twitter. Vous pouvez participer jusque jeudi 1er décembre à minuit, bonne chance à tous !

Et si vous n’avez pas de chance, bénéficiez quand même d’une réduction de 20% en utilisant le code : LOCITA1205.

Pour tout savoir sur l’événement et retirer vos places, rendez-vous sur le site innovation.hotelnapoleon.com

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