Bentley se marie avec Apple sur son dernier modèle

C’est la mode du moment, faire des tournages avec des Smartphones. Après Burberry, qui avait tourné son défilé de la Fashion week avec des iPhone 5S en septembre 2013, c’est au tour de Bentley de mettre le dernier modèle de mobile Apple à contribution.

En effet, la marque automobile vient de tourner son dernier spot publicitaire uniquement à l’aide d’iPhone 5S. Réalisé pour vendre sa Mulsanne, dernier modèle en date, Bentley révèle un making of à la fin de la vidéo où l’on peut voir des iPhone 5S montés sur steady-cam et autres bras articulés, mais aussi bardés d’optiques spéciales et d’objectifs adaptables.

La collaboration avec la marque à la pomme de s’arrête pas là puisque le montage du spot a entièrement été réalisé sur un iPad Air et grâce au logiciel de montage signé Apple, iMovie.

Mais pourquoi Bentley, marque automobile de haut prestige se focalise-t-elle autant sur Apple. Eh bien tout simplement parce que sa Mulsanne est équipée d’iPad intégrés dans les sièges arrières qui sur commande, se déploient devant le passager arrière avec un clavier intégré.

Les designers et concepteurs de la voiture, mis en scène dans cette vidéo, explique qu’une Bentley doit être dotée de la meilleure technologie, des meilleurs outils, pouvant apporter la meilleure information à l’utilisateur.

Mais, les produits Apple ne sont intégrés qu’à l’arrière de la voiture, me direz-vous ! Qu’importe, le chauffeur n’a pas besoin d’iPad !

À 300 000 euros la Mulsanne, on peut se douter qu’elle n’est pas conduite par le propriétaire…

La vidéo
[youtube]http://youtu.be/lyYhM0XIIwU[/youtube]

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