[Infographie] Focus sur l’importance des photos sur un site de vente en ligne

Le succès d’un site eCommerce est lié à une multitude de facteurs. De la stratégie de recrutement à la politique de prix en passant par l’ergonomie ou les promotions, chaque élément joue son rôle dans l’attractivité du site et le rapport de confiance entre le marchand et l’acheteur.

S’il en est un qui est essentiel pour les internautes, ce sont les photos de produit qui jouent un rôle central déterminant dans la décision d’achat.

PackshotCreator a mené une étude auprès des internautes et de eMarchands et nous livre les résultats sous forme d’infographie.

On pourra notamment retenir que les internautes aiment les 360° et voir les produits sous tous les angles alors qu’elles ne sont présentes que sur 32% des sites eCommerce.

Dans cette infographie il y a certainement, pour les eMarchands, des pistes d’améliorations dont ils devraient tenir compte pour augmenter leur taux de transformation et leur panier moyen.

Focus sur les photos e-commerce 2013 pr Packshot Creator

Source : PackshotCreator

68 replies to this post
  1. you are really a excellent webmaster. The site loading velocity
    is amazing. It kind of feels that you’re doing any distinctive trick.
    Moreover, The contents are masterpiece. you have done a magnificent process
    on this topic!

  2. Woah! I’m really enjoying the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s difficult
    to get that “perfect balance” between usability and
    appearance. I must say that you’ve done a amazing job with this.

    Additionally, the blog loads super quick for me on Safari.
    Exceptional Blog!

  3. Do you have a spam issue on this website; I also am a blogger, and
    I was curious about your situation; many of us have developed some nice procedures and we are looking to trade techniques with others, please shoot me an email if interested.

  4. Having read this I believed it was rather enlightening. I appreciate you spending some time and energy to put this short article together.

    I once again find myself personally spending a significant amount of
    time both reading and leaving comments. But so what,
    it was still worth it!

  5. Hi there! This is my 1st comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading through your articles.
    Can you recommend any other blogs/websites/forums that go over the same subjects?
    Appreciate it!

  6. Howdy just wanted to give you a quick heads up.
    The words in your content seem to be running
    off the screen in Safari. I’m not sure if
    this is a format issue or something to do with browser compatibility but I
    figured I’d post to let you know. The design look
    great though! Hope you get the issue resolved soon.
    Cheers

  7. Hello, i think that i noticed you visited my
    website thus i came to return the prefer?.I am attempting to
    to find things to enhance my website!I guess its ok to make use of
    some of your ideas!!

  8. Thanks , I’ve just been looking for info about this topic for a while
    and yours is the greatest I have discovered till now. However, what about the bottom line?
    Are you certain concerning the source?

  9. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get
    several emails with the same comment. Is there any way you can remove me from that service?

    Cheers!

  10. Wonderful goods from you, man. I have understand
    your stuff previous to and you are just extremely wonderful.
    I really like what you have acquired here, really like what you’re stating and the way in which you say
    it. You make it enjoyable and you still take care of to keep it sensible.
    I can’t wait to read far more from you. This is really a great website.

  11. Thanks for a marvelous posting! I seriously enjoyed reading it, you may be a great author.
    I will be sure to bookmark your blog and may come back in the future.

    I want to encourage you to definitely continue your great writing,
    have a nice afternoon!

Leave a Reply