[Infographie] Focus sur l’importance des photos sur un site de vente en ligne

Le succès d’un site eCommerce est lié à une multitude de facteurs. De la stratégie de recrutement à la politique de prix en passant par l’ergonomie ou les promotions, chaque élément joue son rôle dans l’attractivité du site et le rapport de confiance entre le marchand et l’acheteur.

S’il en est un qui est essentiel pour les internautes, ce sont les photos de produit qui jouent un rôle central déterminant dans la décision d’achat.

PackshotCreator a mené une étude auprès des internautes et de eMarchands et nous livre les résultats sous forme d’infographie.

On pourra notamment retenir que les internautes aiment les 360° et voir les produits sous tous les angles alors qu’elles ne sont présentes que sur 32% des sites eCommerce.

Dans cette infographie il y a certainement, pour les eMarchands, des pistes d’améliorations dont ils devraient tenir compte pour augmenter leur taux de transformation et leur panier moyen.

Focus sur les photos e-commerce 2013 pr Packshot Creator

Source : PackshotCreator

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