Les chaises musicales continuent chez Apple

Après le départ de Greg Christie programmé pour la fin de l’année et confirmé la semaine dernière, Apple n’a pas perdu de temps pour recruter et, probablement, remplacer le Vice-président en charge du design.

En effet, la firme de Cupertino vient d’annoncer qu’elle avait recruté Karl Heiselman.

Mais qui est donc Karl Heiselman ? CEO de l’agence de design anglaise Wolff Olins depuis 7 ans, et présent au sein de la société depuis 2000.

Heiselman n’est pas un inconnu pour Apple puisqu’il a travaillé avec la firme dans les années 90, avant le retour de Steve Jobs, en tant que consultant en design. Par la suite, il avait rejoint The Swatch Group comme Directeur Créatif.

Et c’est peut-être là l’information la plus importante du CV de Karl Heiselman. À l’heure où les rumeurs de la sortie d’ l’iWatch, ce n’est surement pas un hasard si Apple recrute un designer de talent, spécialiste du marketing et de la communication, ancien du plus grand constructeur horloger du monde.

On attend toujours de savoir quel poste occupera Karl Heiselman dans l’organigramme de la firme à la pomme mais on ne serait pas surpris qu’il soit en charge de nouveaux produits.

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