Sarbacane lance une solution SMS professionnelle à destination des TPE et PME

Créée en 2001 alors que l’emailing n’en était qu’à ses débuts, Sarbacane Software c’est aujourd’hui plus de 6.000 clients actifs en France et à l’Etranger, avec un objectif intact : leur fournir le meilleur outil pour l’envoi de leurs campagnes emailing.

La société connaît une actualité riche en nouveautés. A l’heure où la mobilité des consommateurs a fortement augmenté ces dernières années, l’utilisation de l’emailing se complète de plus en plus par l’usage du SMS marketing. Animé par la volonté d’apporter des solutions marketing multicanales aux entreprises, Mathieu Tarnus a lancé en ce mois d’octobre Primotexto, une solution SMS professionnelle destiné aux TPE et PME, commerçant ou e-commerçant.

Le SMS permet une instantanéité et une lisibilité que les autres moyens marketing n’offrent pas : 95% des SMS commerciaux sont lus par leurs destinataires. Primotexto est un outil de création et d’envoi de SMS permettant aux entreprises d’être au plus proche de leurs destinataires. Précurseur, l’outil donne la possibilité de créer une landing page optimisée pour le mobile grâce au « Rich Message ».

Cette innovation majeure signée Primotexto rend possible la création de pages web en quelques minutes et l’envoi de contenu détaillé (texte, images, etc), en extension des accroches SMS. L’affichage est optimisé pour une navigation sur smartphone fluide et intuitive. Cette possibilité d’envoi de SMS connectés est particulièrement intéressante, au vu du taux d’équipement en smartphone des ménages français. En effet, 13,5 millions de smartphones ont été vendus en France en 2012, et l’institut GFK prévoit 20 millions pour 2013. Un moyen unique et efficace pour une communication directe et interactive avec leurs clients.

Primotexto propose aux utilisateurs d’avoir un suivi comportemental complet. Il est possible de tracker les liens présents dans les SMS. Ainsi, l’entreprise qui envoie une campagne pourra non seulement savoir qui a ouvert le SMS mais aussi qui a cliqué sur le lien contenu dans le message ainsi que sur la landing page. Ce tracking permet d’obtenir un suivi comportemental optimal et détaillé. D’autres statistiques de performance comme le taux de réactivité sont disponibles afin que les utilisateurs puissent évaluer rapidement l’efficacité de leurs campagnes.

Avec 12 ans d’expérience au service de la délivrabilité, Sarbacane Software s’apprête également à lancer une nouvelle solution 100% cloud pour l’envoi d’emails transactionnels et de campagnes via SMTP et API, qui s’intègre parfaitement aux sites e-commerce, blogs et toutes les applications envoyant des emails.

Crédit photo : © WavebreakMediaMicro – Fotolia.com

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