Google lance Boutiques.com

La rumeur est confirmée, Google a annoncé hier le lancement de sa première boutique en ligne dédiée à l’univers de la mode, Boutiques.com. Cette plateforme marchande est une véritable expérience de shopping personnalisée qui accompagne les fashion victim 2.0 dans leur processus d’achat.
Malheureusement, le site n’est pour l’instant disponible qu’aux États-Unis.

Avec Boutiques.com, les internautes peuvent créer leur propre boutique de mode virtuelle, appelée ‘‘Ma Boutique’, en répondant à des questions sur la mode. Le site vous demande de choisir trente fois de suite entre deux looks proposés, afin de définir votre style (lorsque aucun des looks ne vous convient, il vous suffit de cliquer sur “skip” pour passer à deux nouveaux choix). Le site utilise une technologie qui d’analyse les goûts vestimentaires de chacun afin de sélectionner des articles de prêt-à-porter ciblés.

Le site vous demande également les coupes et formes que vous “aimez” et “détestez” par catégorie de vêtements ( les robes, tops, pantalons, jupes et chaussures). Pour finir, vous devez sélectionner vos couleurs favorites, et au contraire, celles que vous évitez.


Contrairement à ce que nous pensions et bien que vous puissiez créer cet espace ‘Ma Boutique‘, vous ne pouvez pas y mettre vos propres articles en vente.
Les cyber-shoppeuses peuvent accéder à de nombreux produits via les boutiques créées par des célébrités comme les soeurs Olsen, Nicole Chavez ou encore la chanteuse Eve, des designers comme Granted, Tibi ou Christian Siriano, des marques ou encore des blogueurs de mode.

Les internautes peuvent suivre les ’boutiques’ de leur choix pour se tenir informés des nouveautés. Chaque boutique se retrouve donc avec des followers, mais peut elle aussi s’abonner à d’autres boutiques. Le nombre de following et followers étant indiqué sous chaque boutique, on peut ainsi juger de l’influence d’une cyber-shoppeuse.

Entre réseau social et e-shop, Boutiques.com apparait comme une véritable révolution dans l’univers de la mode et du e-commerce. Mais il va falloir patienter encore quelque temps avant de pouvoir en bénéficier en Europe.

46 replies to this post
  1. Encore une fois, Google impressione. Seul regret: c’est la première fois que j’ai l’impression de me sentir à l’écart. Je suis un homme…
    Merci pour l’info!! 🙂

  2. “Le site vous demande de choisir trente fois de suite entre deux looks proposés, afin de définir votre style (lorsque aucun des looks ne vous convient, il vous suffit de cliquer sur “skip” pour passer à deux nouveaux choix). Le site utilise une technologie qui d’analyse les goûts vestimentaires de chacun afin de sélectionner des articles de prêt-à-porter ciblés.”

    c’est le “facemash” de la mode…ils ont piqué l’algorithme de Zuckerberg et son ex-pote Eduardo Saverin 😉

  3. Hmm is anyone else encountering problems with the pictures on this blog loading?
    I’m trying to determine if its a problem on my end or if it’s the blog.
    Any feed-back would be greatly appreciated.

  4. Admiring the time and energy you put into your site and detailed information you offer.

    It’s awesome to come across a blog every once in a while that isn’t the same old rehashed material.

    Great read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.

  5. Hey there are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and set up my own. Do you need
    any html coding knowledge to make your own blog? Any help would be greatly appreciated!

  6. Hey There. I discovered your blog the use of msn. That is an extremely well written article.
    I will be sure to bookmark it and return to read extra
    of your helpful info. Thanks for the post. I’ll definitely return.

  7. Does your website have a contact page? I’m having a tough time
    locating it but, I’d like to shoot you an e-mail.
    I’ve got some ideas for your blog you might be interested in hearing.
    Either way, great blog and I look forward to
    seeing it develop over time.

  8. Hi there! Do you use Twitter? I’d like to follow you if
    that would be ok. I’m undoubtedly enjoying your blog and look forward to new posts.

  9. I have read some just right stuff here. Definitely price bookmarking for revisiting.

    I wonder how so much attempt you place to create this sort of wonderful informative website.

  10. Wow that was odd. I just wrote an extremely long comment but after
    I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all
    that over again. Regardless, just wanted to say wonderful blog!

  11. I like the helpful information you supply to your articles.
    I will bookmark your blog and take a look at again right here frequently.
    I am relatively certain I’ll learn plenty
    of new stuff proper here! Best of luck for the next!

  12. Hey There. I discovered your blog the use of msn. This is
    a really well written article. I’ll be sure to bookmark
    it and return to learn extra of your helpful info.
    Thanks for the post. I’ll definitely return.

  13. Magnificent goods from you, man. I’ve remember
    your stuff previous to and you are just extremely magnificent.
    I really like what you have obtained right here, certainly like what
    you’re saying and the best way during which you say it.
    You make it enjoyable and you still care for to stay it wise.
    I can not wait to learn much more from you. That is actually a wonderful site.

  14. What’s up friends, how is the whole thing, and what you wish for to say on the topic of
    this post, in my view its truly amazing designed for me.

  15. I’ve been surfing online more than 4 hours today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. In my view, if all
    webmasters and bloggers made good content as you did, the internet will be much more
    useful than ever before.

  16. You are so interesting! I do not believe I’ve truly read anything like
    that before. So great to find somebody with original thoughts on this subject.
    Seriously.. many thanks for starting this up.
    This web site is one thing that is needed on the web, someone with a little originality!

  17. Hi, i believe that i noticed you visited my website thus i got here to return the favor?.I’m trying to find issues to
    improve my site!I guess its adequate to use a few of your concepts!!

  18. Hi there! This is my first visit to your blog!
    We are a collection of volunteers and starting a new project in a community in the same niche.
    Your blog provided us beneficial information to work on. You have done a marvellous job!

  19. great issues altogether, you just gained a new reader.
    What could you suggest in regards to your publish that you simply made some days ago?
    Any certain?

  20. I’m amazed, I have to admit. Seldom do I come across a blog that’s equally educative
    and entertaining, and let me tell you, you’ve hit the nail on the head.

    The issue is something too few people are speaking intelligently about.
    I’m very happy I stumbled across this during my hunt for something relating to this.

  21. Hello there I am so thrilled I found your blog page, I really found you by
    error, while I was researching on Askjeeve for something else,
    Nonetheless I am here now and would just like to say cheers for a fantastic post and a all round
    thrilling blog (I also love the theme/design), I don’t have time to read through it
    all at the moment but I have saved it and also added your RSS feeds,
    so when I have time I will be back to read more, Please do keep up the awesome work.

  22. It’s genuinely very difficult in this busy life to listen news on TV,
    therefore I only use web for that purpose, and take the most up-to-date
    information.

  23. Hey! Do you know if they make any plugins to help with SEO?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Many thanks!

  24. Does your site have a contact page? I’m having a tough time locating it but, I’d like to send you an e-mail.
    I’ve got some recommendations for your blog you might be interested in hearing.
    Either way, great blog and I look forward to seeing it grow
    over time.

  25. hello there and thank you for your info – I’ve certainly picked up anything new from right here.
    I did however expertise a few technical points using
    this site, as I experienced to reload the web site many times previous to
    I could get it to load correctly. I had been wondering if your web host is
    OK? Not that I’m complaining, but slow loading instances times will very
    frequently affect your placement in google and could damage your high quality score if ads and marketing with Adwords.
    Anyway I’m adding this RSS to my email and can look out for a lot more of
    your respective fascinating content. Make sure
    you update this again soon.

  26. I’m not sure why but this website is loading
    incredibly slow for me. Is anyone else having this issue or is it a issue on my end?
    I’ll check back later and see if the problem still exists.

Leave a Reply