Livre blanc sur le Social Travel, le phénomène qui révolutionne le e-tourisme

Pour l’industrie du tourisme, l’apparition d’Internet a profondément bouleversé les règles du jeu : information plus accessible, comparaison des tarifs, réservations en ligne, achats impulsifs… partir au bout du monde devient un jeu d’enfant!

L’avènement du web 2.0 au début des années 2000 va donner naissance au social travel. A l’origine, il s’agit de l’ensemble des forums et des sites communautaires qui permettent aux voyageurs de poser des questions, de partager des conseils et d’échanger des points de vue. Par la suite, grâce à la mise en relation des individus entre eux, le social travel se diversifie. Il se décline aujourd’hui sous cinq formes qui sont présentées dans ce livre blanc.

Vous verrez que les idées innovantes des nombreuses startups citées ouvrent aux voyageurs un monde de possibilités et de voies alternatives pour mieux voyager (dans le sens de voyager « à son goût »). Même si c’est une composante du social travel, il ne s’agit pas seulement de voyager moins cher. Mieux voyager, c’est décider soi-même en s’inspirant des autres, se confronter pleinement à la culture d’un pays en logeant chez l’habitant, partir dans une dynamique plus sociale ou bien trouver des partenaires dont le profil ressemble au sien. C’est in fine, retrouver un peu d’originalité et personnaliser son voyage pour ne pas vivre les mêmes expériences que M. Tout-le-Monde.

Plan du livre blanc :

Comment internet a révolutionné le marché du tourisme

  • La naissance de l’e-tourisme
  • L’avènement du web 2.0 et la participation grandissante des internautes
  • Les internautes devenus critiques

Internet, e-tourisme et consommation: une modification profonde des comportements d’achat

  • Commodité, réactivité, prix : la recette gagnante des pure players
  • Un panier moyen supérieur dans les agences traditionnelles
  • Le cas particulier du low cost aérien
  • Technologie et accès à l’information : le consommateur s’affranchit des sources d’informations traditionnelles
  • Le touriste 2.0 : alerte, exigeant et moins fidèle

E-tourisme et innovation technologique: le modèle social se renforce

  • Les cinq familles du social travel
  • Le social travel et les réseaux sociaux généralistes

Comment obtenir le livre blanc sur le Social Travel ?

Renseignez simplement votre email ci-dessous pour recevoir le PDF. Merci à Alexis Le Rossignol, auteur du livre blanc, de le diffuser en exclusivité sur Locita.


96 replies to this post
  1. Hello there, I discovered your blog by means of Google at the same time as searching for a
    related subject, your website got here up, it appears to be like good.
    I have bookmarked it in my google bookmarks.
    Hello there, simply turned into aware of your weblog thru Google, and located that it’s truly informative.

    I am going to watch out for brussels. I will be grateful
    should you continue this in future. Lots of other folks will be benefited out
    of your writing. Cheers!

  2. I am curious to find out what blog system you happen to be working with?
    I’m having some small security problems with my latest blog and I would like to find
    something more secure. Do you have any recommendations?

  3. I am not sure where you are getting your info, but
    great topic. I needs to spend some time learning more or understanding more.

    Thanks for great info I was looking for this information for my mission.

  4. Link exchange is nothing else but it is only
    placing the other person’s blog link on your page at suitable place and other person will also do same in favor of you.

  5. Thank you a bunch for sharing this with all folks you really
    realize what you’re talking about! Bookmarked.
    Please also seek advice from my site =). We may have a hyperlink exchange contract between us

  6. Awesome blog! Do you have any tips for aspiring writers?
    I’m planning to start my own website soon but
    I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for
    a paid option? There are so many options out
    there that I’m completely confused .. Any suggestions?
    Many thanks!

  7. Hello! I just wanted to ask if you ever have any issues with hackers?

    My last blog (wordpress) was hacked and I ended up losing a few months
    of hard work due to no data backup. Do you have any solutions to prevent hackers?

  8. Do you mind if I quote a few of your posts as long as I provide
    credit and sources back to your weblog? My website is in the exact same niche
    as yours and my visitors would truly benefit from a lot of the information you provide here.
    Please let me know if this okay with you. Thanks a lot!

  9. I am extremely impressed along with your writing abilities as well as with the format to your weblog.
    Is this a paid topic or did you modify it your self?

    Anyway stay up the excellent quality writing, it’s rare to
    see a nice weblog like this one today..

  10. What’s Taking place i’m new to this, I stumbled upon this I’ve discovered It absolutely helpful and
    it has aided me out loads. I hope to give a contribution &
    assist other users like its aided me. Good job.

  11. I enjoy what you guys are usually up too. This type of clever work and exposure!
    Keep up the good works guys I’ve included you guys to my personal blogroll.

  12. Have you ever thought about including a little bit more than just your articles?
    I mean, what you say is fundamental and all. However think about if you added some great visuals
    or videos to give your posts more, “pop”! Your content is
    excellent but with images and video clips,
    this site could undeniably be one of the very best in its field.
    Awesome blog!

  13. Generally I don’t learn post on blogs, however I would like to say that this write-up very pressured me to try and do so!
    Your writing style has been amazed me. Thanks, quite nice post.

  14. First off I want to say great blog! I had a quick question which I’d like to ask if you do not mind.
    I was interested to find out how you center yourself and clear your head
    prior to writing. I have had difficulty clearing my thoughts in getting my ideas out.
    I do enjoy writing however it just seems like the first 10 to 15 minutes are wasted simply just trying to figure out
    how to begin. Any recommendations or hints? Kudos!

  15. I’m impressed, I must say. Rarely do I encounter
    a blog that’s equally educative and amusing, and let me tell you, you’ve
    hit the nail on the head. The issue is something
    not enough folks are speaking intelligently about. I am
    very happy that I stumbled across this in my search for something regarding this.

  16. I just couldn’t go away your website before suggesting that I really loved the standard
    information an individual supply on your guests?
    Is going to be again ceaselessly to check out new

  17. Its such as you read my thoughts! You appear to understand so much about
    this, like you wrote the e-book in it or something.
    I believe that you just could do with a few % to drive the message
    house a bit, however instead of that, this is wonderful blog.

    An excellent read. I will definitely be back.

  18. Great post. I was checking constantly this blog and I’m impressed!
    Very helpful info particularly the remaining part 🙂 I take
    care of such information a lot. I was looking for this
    certain information for a very long time. Thank you
    and good luck.

  19. I think that is among the so much vital information for me.
    And i’m glad reading your article. However want to remark on some
    basic issues, The web site taste is perfect, the articles is actually excellent : D.
    Excellent activity, cheers

  20. Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to far added agreeable from you! By the
    way, how could we communicate?

Leave a Reply